HI! WE'RE A CREATIVE WELLNESS BRAND THAT NURTURES FAMILY BONDS THROUGH MINDFUL DESIGN AND EMOTIONAL WELLNESS
The Heart of
The Small Elephant
Gretchen Kelsey and Her Small Elephant
At The Small Elephant, I'm redefining what emotional wellness looks like at home — centered around the concept of self-worth, my mother story, and mindfully designed products that promote self-healing and build inner strength — it is my mission to help you create the emotional space for real connection with your family and children. I am making mindfulness tangible — constantly reminding you that you are enough and who you are matters - beneath all of it - who you are, it really matters.
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Echoes of the Elephant
My story is not unique, but many Mamas feel so alone. I started this blog to start a movement within motherhood, one that drives worthiness, love, trust, and growth. Join me.
The Elephant Circle
At The Small Elephant, we believe no one builds alone. That’s why we created The Elephant Circle — it's where creativity meets connection, where each of us bring unique talents, ideas, and energy, and where we’re all reminded that who we walk with matters just as much as the path we’re on. Each member in our circle runs their own business and works by contract or by project with The Small Elephant. Reach out to them if you like what you see. 🐘
Coral
Store Management Queen
Coral is the Operations Manager for our Etsy shop and website. With a knack for organization and a love for e-commerce, she keeps things running smoothly behind the scenes. From managing listings and inventory to ensuring a seamless shopping experience, she is here to make your visit to our store effortless and enjoyable!
Christine
Blog and SEO Luminary
Christine Castro is a Content Marketing Specialist who helps businesses boost visibility through SEO-optimized blogs, Pinterest growth strategies, and engaging social media content. When she's not working on her business, she loves reading fiction, dancing, watching 90s rom coms and spending time with her family.
Zeanna
Brand and Creative Genius
Creative at heart, Zeanna brings ideas to life through meaningful design and storytelling. With The Small Elephant, they let their light shine through every detail, from branded assets to heartfelt creations. When she's not meeting her artistry with purpose, you can find Zeanna enjoying the outdoors with her dog, Nami.
Jessica
Creative Campaign Ideation Visionary
Jessica is our Creative Campaign Ideation Partner. With a natural, intuitive flair for social media presence, she drives the inspiration behind our larger, structured marketing campaigns, a perfect fit for our brand's philosophy. Jessica previously worked with Pinterest, bringing valuable expertise in visual storytelling and ideation.
Leslie
Content Calendar Framework Extraordinaire
Leslie is our Content Calendar Framework Partner and the team's organizational guru! She translates big ideas into perfectly structured, monthly content plans. With an eye for the big picture, Leslie ensures every post is strategic, smooth, and hits our goals.
Marysol
Social Media Implementation Monarch
Marysol is our official Social Media Execution Partner! She's the one who takes the final plan, loads the visuals, polishes the captions, and hits 'publish.' Marysol turns calendar strategies into live, public posts, ensuring our content is scheduled, polished, and ready to shine! (She makes the magic happen.)
Gretchen Kelsey
Founder & Intentional Creator
After spending years defining myself by achievement, motherhood stripped me of nearly everything. I was forced to heal. First I wanted to return to my old self, but I was still in fragments; it was then that I realized healing is about allowing who we're becoming to take shape.
I founded The Small Elephant as a reflection of my personal and professional journey — a space where emotional wellness meets mindful design. Our brand crafts affirmation tools, mirror decals, and mindful gifts that nurture calm, confidence, and connection between parents and children, and more.
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